SunnyDx

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Campaign Goals:
Product launch of SunnyDX (from the makers of SunnyD) in Orange, Fruit Punch and Lemon Lime

Execution:

  • Identify sampling/ engagement opportunities and build out a schedule of promotions
  • Hire and train market managers and brand ambassadors
  • Create an integrated marketing plan in conjunction with local sales teams
  • Obtain new placements at large box, chain convenience and C stores
  • Create, update and maintain content across social media including Facebook, Twitter and Instagram
  • Establish strategic partnerships at market specific venues

ROI:

  • A total of 240,000 full size (16oz) cans were distributed over the course of 6 months
  • Engagements took place at youth sporting tournaments, concerts, professional sports venues, college campuses and select retailers
  • Shelf space was gained with over 600 new placements in retail locations across test markets