Campaign Goals:
Product launch of SunnyDX (from the makers of SunnyD) in Orange, Fruit Punch and Lemon Lime
Execution:
- Identify sampling/ engagement opportunities and build out a schedule of promotions
- Hire and train market managers and brand ambassadors
- Create an integrated marketing plan in conjunction with local sales teams
- Obtain new placements at large box, chain convenience and C stores
- Create, update and maintain content across social media including Facebook, Twitter and Instagram
- Establish strategic partnerships at market specific venues
ROI:
- A total of 240,000 full size (16oz) cans were distributed over the course of 6 months
- Engagements took place at youth sporting tournaments, concerts, professional sports venues, college campuses and select retailers
- Shelf space was gained with over 600 new placements in retail locations across test markets