Clif Bar

image10image9  image3

Campaign Goals:
Introduce Clif Bar’s new Builder Bar line to athletes participating in Tough Mudder


  • Distribute samples of Clif Bar’s newest high protein nutritional bars at Tough Mudder
  • Highlight additional portfolio products including Original, Mojo and Bloks
  • Increase consumer awareness of health benefits a Builder Bar provides
  • Prominent booth display inside the vendor village including a “strong man competition”
  • Educate consumers about the entire Clif Bar line of nutritional products via trial and engagement
  • Partner with other like minded brands on-site (Under Armour, Wheaties and Power Yogurt) to provide integrated consumer experience


  • An average of 20,000 sample bars per weekend were distributed on-site at Tough Mudder event sites
  • Over 80% of samples distributed went to the target demographic
  • Clif’s Builder’s line successfully launched and entrenched the company as a prominent player in the elite athletic nutritional products category