Campari

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Campaign Goals:
Increase market share of Campari America through on/ off premise experiential initiatives

Execution:

  • Identify top existing accounts and gain new placements in key accounts not offering Campari brands
  • Schedule wet sampling events at both on/ off premise venues
  • Hire and train spokesmodels for in-field roles
  • Manage and allocate budget while maintaining a balance across entire portfolio
  • Training of bar staff and liquor store employees on core brand principles
  • Creation/ implementation of VIP event experiences and specialty cocktails

ROI:

  • Played a large role in cementing Wild Turkey “American Honey” as the #1 selling honey infused bourbon in the US
  • Increased amount of Campari brand placements (Wild Turkey, Skyy vodka and Cabo Wabo tequila) by 65% in on premise accounts
  • Executed 100% of tastings while staying within allocated budget